Why Photographs for Your Property Listing are Crucial

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To market your property, you are going to need to have some choice photographs. Before whipping out the camera, however, you need to give some thought to the process.

Why Photographs for Your Listing Are Important

One of the most important things that will set your property out from others is photographs. When a buyer is looking in MLS, on the internet or in some other location, photographs draw their attention. Is this shallow? Well, yes and no.

Unless you are talking to a lawyer or psychiatrist, words are cheap. Indeed, the real estate world has its own lexicon of terms that don’t really mean what they say and are the basis for some snide remarks. For instance, a “cozy” home is a real estate methodology for saying a property is SMALL! The question, of course, is how small are we talking? This is why photographs are key to your marketing efforts.

In the view of most buyers, the initial proof in the pudding is in photographs. Almost nobody really believes any of the adjectives used in real estate advertisements. Frankly, they words could mean anything. Much like a dating site, however, photographs tend to shed a more objective light on the subject. Unlike a dating site, a property doesn’t tend to dramatically age over five years, change hair color, go bald or gain some unwanted pounds. Put in practical terms, buyers don’t believe your words, but do believe your photographs.

If you give some thought to what I just said, you will realize that I am suggesting that most buyers assume you will lie about your property in advertisements. Don’t take it personally. They don’t know you, so why should they trust you? Frankly, they should not. That being said, you can use this distrust to your advantage.

You would be shocked how many people put little or no effort into the photographs of their property. As an old commercial slogan stated – Image is everything. A shallow statement, but true. Your photographs represent the first curb appeal impression buyers will get of your property.

This means you need to strongly consider hiring a professional photographer to take the photographs. They understand lighting, angles and so on. It may sound like an unnecessary expense, but it can be the difference between a sale and sitting on the market for month after month.

The power of blogs for Real Estate agents

Online blogs provide commentary or news on a particular subject such as sports, news, music or a hobby. Most blogs online function more as personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on photos, audio podcasting, videos, or all combined together.

Many realtors or real estate investors who have properties or businesses can use blogs to keep in touch with their readers or create a community of readers interested in their

English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)

subject matter. If you are a realtor who focuses on condos you can talk about condos, if you are a wholesale investor who sells fixer uppers you can blog about fixer uppers and expand on your expertise. Some of your posts can include your listings or projects that you are working on. You can subtly ask your readers about interest in your real estate inventory. By offering quality expertise in your field you gain trust among your readers and possibly a potential buyer.

Blogs are affordable compared to the cost of building a website. Most blogs are free or have a low monthly fee to maintain. The most common blog programs available are wordpress blogs or blogger. Both are easy to use and update. Blogs are also very search engine friendly so it will also assist in getting you found easier online.

Here are some things you can do with a blog:

· Post daily real estate tips and information to your readers.

· Share your real estate expertise and become the go to blog for useful posts in your market.

· Search Engines like to spider Blogs because the content is always fresh and constantly being updated!

· There are a lot of directories catering to Blogs online. Some directories allow you to “Ping” them when you add new content to keep their directories updated.

· Have your visitors subscribe to your blog by leaving a subscribe button on your blog so that interested visitors can get notified when you post.

· Use google adsense to get residual income from PPC targeted advertisers.

· Have your blog offer RSS feeds and Podcast feeds of your posts.

· Place links to important information from your website like your listings or your contact information.

· The important social and interactive aspect of blogs is its ability for visitors to post comments on your post. Creating dialogue shows your reader you are a live person behind the blog.

· You do not need to be a programmer or coder to get a blog up and running. For the most part it is very user friendly and easy to start one up.

· You can customize the design and layout of most blogs to cater to the look and feel of your business brand.

If you haven’t noticed blogs are here to remain in cyberspace. If your business doesn’t have a Blog you need to start planning on getting one running now. Any business looking to create a social presence in web 2.0 should have one.

For more information visit www.thinkigloo.co.uk

Why Work With an Estate Agent?

“Using a real estate agent is a very good idea,” says the U.S. Department of Housing and Urban Development (HUD). “All the details involved in home buying [and selling], particularly the financial ones, can be mind-boggling. A good professional can guide you through the entire process and make the experience much easier.

Selecting the right professional is the key to a successful real estate transaction. Better than working with a simple real estate agent, you’ll want the services of a Realtor®.

<b>What’s the Difference Between a Real Estate Agent and a Realtor?</b>
More than two million people have earned real estate licenses but only a small percentage of these are Realtors. Realtors are members in good standing of the National Association of Realtors, their state association of Realtors and a local real estate board. Realtors are held to high standards of ethical behavior and must undergo continuing education annually to remain ac

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